Customer matching with email only

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    Johnny Chiang

    Hi Chad,

    Firstly, thank you for taking the time to leave this feedback. We appreciate that this must have been a long term issue you've been facing, and is no doubt causing considerable pain.

    We also fully understand the reasoning you have put forth. In a B2B scenario where repeat customers are often likely to use the same email address, but other details may vary slightly due to human error, it would make sense for the automation to focus solely on the email address as the unique identifier and match accordingly.

    Unfortunately I'm sorry to say that the vast majority of our users are not B2B/Wholesale, and there are a myriad of scenarios where trying to match based solely on email would fail. One prominent example is our Shopify integration(our most popular channel). Shopify has both an eCommerce offering as well as a POS module, and more often than not we don't get customer emails on POS sales. In addition, due to various data privacy policies our ability to retrieve accurate, non-obfuscated customer emails from eBay/Amazon/Etsy connections are becoming increasingly limited.

    Furthermore, we've also had B2B users appreciate the fact that we did not match solely on email address, as there might be multiple shipping locations and thus different billing contacts.

    Because of the above, we did not land upon the decisions behind our contacts matching algorithm lightly. If there are identifiers which don't match, then our system will choose to err on the side of caution and create a new contact just as you have described. After all, you can still resolve these issues by merging contact records within your QBO, but it is much harder to do the reverse.

    I will put forward your request to our development team on adding an extra option to match only via email/Assign Sale to email. However there are no guarantees or ETA, and I hope the above response helps provide some context as to why. If there are other users who would like this feature please do leave a comment below.

    Once again, thank you for the detailed feedback, and also for using our service. If any other questions please don't hesitate to reach out any time.

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